Bookclicker is a simple platform that puts the power to launch books back in the hands of authors.
It’s based on the simple fact that if authors worked together, they could put a book in front of just as many readers as the big ad platforms.
Why is it we have to go to Facebook to reach readers?
Facebook isn’t a bookstore.
And why are we spending money on AMS ads?
I thought Amazon paid us, not the other way around.
Why are we getting Facebook and Amazon to tell readers about new releases when we could do it ourselves and save a huge portion of our earnings in the process?
Getting the word out about a new book isn’t rocket science. A cover pic, a blurb, a few lines setting the scene, that’s it.
If you have a mailing list, you can already reach a segment of the market for free. If you get enough other authors in your genre to join you, you can reach all the most active readers for a fraction of the price of Facebook and AMS ads.
And keeping ad budgets in the author community just makes sense.
Authors have a better link to super-readers than ad networks.
We all know there are super-readers out there. These are the readers who decide which books succeed and which books fail. They’re the ones who discuss them on social media, share teasers, enter contests, buy on launch day, leave reviews, fuel alsobots, and generally send the signals to booksellers that a book is hot.
No one knows these super-readers like we do.
We talk to them every day. They’re in our social media streams. We have them on our ARC lists, our Street Teams, our FB Groups, and our Mailing Lists. They know who we are, they choose to spend their free time reading our words, and when it comes to books, they trust us.
So why are we still paying the big ad platforms to tell them about our new releases?
How We Launch.
Currently, when authors launch a book, it looks something like this:
We hit our mailing list. If we’re lucky enough to be part of an author community, we get them to send us out too. Then we buy all the promo we can get from paid mailing lists. After that, our only option is the big ad platforms, FB, AMS. The big platforms massively extend our reach, but we’ve all seen the prices they charge.
It’s not a big leap to say A LOT of author revenue goes straight to FB every month. Given the finite size of the KU pot and author royalties as a whole, keeping a greater portion of that money in our own community can’t be a bad thing.
Bookclicker offers authors a new promo channel that reduces our reliance on external advertising platforms, improves our profitability, and gives us greater power to shape the market we serve.
Every single author is sitting on a Mailing List of super-readers. Some lists are big, some are small, but we’ve all got one. Name one author you know who doesn’t have a list. You can’t. We start a list as soon as our first book goes live. We maintain it diligently. We grow it relentlessly. We prune it from time to time. It’s one of the few constants of our marketing efforts. Since the start of our industry, we’ve grown our lists. It’s what we do. We gather all the super-readers because we know they’re the real deciders on which books succeed and which fail.
And then ... we dramatically underutilize them.
Compared to other online niches, we are more reliant and less willing to use our lists than almost any other group. It’s not wholly our fault. Even the most prolific author only needs their list five to ten times a year. When you launch as infrequently as we do, it’s not immediately obvious how to use a list while working on the next book. So between launches our lists sit idle. They go stale. Our click and open rates decline. Our readers forget about us. Or we send marginally relevant content that readers don’t really care about.
And all this is happening while we know our readers love new books. Not only do they love new books, but the authors of those books are fighting tooth and nail to get them up the charts.
The best way to engage super-readers between launches is by sending them new books to read. We know they love to read. So why aren’t we helping them find new books? We know we need to be interesting. We know we need to be relevant. But too often, we’re scared to hit that send button for fear of being a nuisance.
When it comes to book marketing, don’t be timid.
You’re an author. If Facebook can tell our fans about new books all day every day, why can’t we?
We’re the ones writing the books. People want to hear about books from us.
Instead of letting our fellow authors go to Facebook to access readers, we need to be providing that access ourselves. By all means, we should charge a fair price. Writing an email is work. Our mailing list is a valuable asset. We should set good, fair prices and we should stick to them. No matter what we charge each other, it will pale in comparison to what Facebook charges us. And no matter how modest we are about our reputation as authors, the audiences we've built are leagues better and more targeted than interest-based Facebook targeting.
Think of all the money fellow authors are paying to Facebook and AMS to reach readers each day. If they’re doing things right and they’re in your genre, they’re probably paying that money to promote a book your readers would love. In fact, your readers are probably the people clicking on those FB ads and buying the book. And purchase rates from clicks in author emails are actually higher than from Facebook.
Help other authors, and let them help you.
Bookclicker not only allows you to get paid for sending traffic to other authors’ books, it simultaneously allows you to build up the goodwill with those authors you will need when it’s your turn to launch. The more you help other authors, the more they’ll be willing to help you when you’re launching. Think of all the book sales you can generate for other authors while you’re busy writing your book. Now, imagine you could harness all those sales and get them all back when it’s your turn to launch. Well, now you can.
Selling promo to other authors makes sense.
If Facebook can recommend new books to these audiences every day, why can’t we? We’re the ones writing the books! Book recommendations are a smart and responsible way for authors to monetize mailing lists. The content is by its nature relevant and interesting to the recipients. As authors, we are uniquely placed to select books that are a good fit for our readers, and the authors buying the promo will be highly aware of the nature of the relationship we have with the list.
Monetizing our lists in this way also gives each of us a new and potentially significant revenue stream that is not entirely dependent on the success or failure of our own books. This puts us in a more secure position for long-term career success, improving the stability of our industry as a whole. There’s nothing like a guaranteed, regular, non-KU income stream to reduce anxiety when you look at your sales dashboard each morning.
So, while making ourselves and our newsletters more valuable to readers, we’re also making ourselves more valuable to the writing community as a whole. And the more value we give when we’re writing, the more value we’ll get back when we’re launching.
Buying promo from other authors also makes sense.
Other authors in our genre have a lot in common with us. Their audience is by far the most likely to be interested in what we have to sell. There is no way FB or another ad platform can serve our ads as precisely as a fellow author can. Also, they will offer better value than a big ad platform. Compare the promo twenty fellow authors in your niche can offer you, and the price they will likely charge, to what you’re likely to get from FB for a similar budget.
Also, think about what will happen to your alsobots if all the best authors in your niche promote your books, and you promote theirs. How can authors who don’t promote others hope to compete with the alsobot placement you’ll get if you start regularly promoting other authors’ books?
Be part of a community.
Bookclicker is for authors who want to succeed by working together. It is for authors who understand that the only sustainable way to succeed is by offering as much value to others as is humanly possible. It allows you to maximize the promo value you can give other authors, so that you can in turn maximize the promo value they give you when you need it. And it pays you for that value too.
This marketplace is based on the tried and true methods developed in the trenches of the indie romance community. These methods have allowed romance authors to improve profitability, achieve higher ranks, and boost readership to levels previously reserved only for major traditionally published titles. The revenue kept in the community by paying authors rather than ad networks has been used to grow mailing lists, which in turn increases the value of the marketplace. It’s a self-fueling system.
The more ad budget kept in the hands of authors, the more successful we’ll all be.
So, Give it a Try.
What’s the risk? Open a free trial account. If promoting other authors seems like a bad business move for you, and if getting them to promote you doesn’t improve the ease and profitability of your book launches, you can always cancel. There is a cost for membership, and I’m not going to say the cost doesn’t matter. I’m not going to pretend we’re all such big shots that another monthly fee isn’t a burden. We all have family members and loved ones we could spend this money on. I know that. But I also know that this idea is worth the cost. Getting developers to set it up and maintain it has a cost. But the entire platform is designed with one goal. To make authors wealthier. And I promise itworks. Get inside, set up your list, and sell a few promos and you’ll have made back the cost of your subscription almost immediately. Sell some more promos and you’re in the black. Spend that money on promos for your launch, and you’re putting money in the pockets of other authors.
And just watch what happens when a group of fellow authors in your niche promote your next launch. If you’ve never launched on the back of a quarter-million emails, it will be eye-opening. It will be game-changing. You’ll notice a difference and Amazon will certainly notice a difference. Your career will move forward. Your readership will grow. And you’ll pay for that growth with money you earned helping other authors achieve the same thing.
The promise I can make to you is that authors who use this platform will earn more money, reach more readers, and launch books higher than authors who don’t. I’ve built my career helping authors make more money. I don’t use a single black hat technique. Simple, practical, fair, kind ideas have always been the ones that helped industries grow in the past. And the same ideas will help our industry grow.
The KU pot is currently about 17 million dollars per month, and I stake my reputation that this platform will do more to keep that money in authors pockets than any other product online.