This Cookie Statement explains how Bookclicker.com uses cookies and similar technologies to recognise you when you visit https://www.bookclicker.com or any website or mobile application owned, operated or controlled by us (collectively, “Websites”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. Third parties serve cookies through our Websites for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below:

Types of cookieWho serves these cookiesHow to refuse

Essential website cookies: These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas.

Bookclicker

Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them without impacting how our Websites function.

You can block or delete these cookies by changing your browser settings.

Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

  • Bookclicker
  • Facebook (these cookies are present within our application to support our Facebook ads service)

You can block or delete these cookies by changing your browser settings.

Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you in order to enhance your experience.

Google, as well as its subsidiary, DoubleClick. These cookies enable analytics reporting for visitor engagement on the Websites.

You can block or delete these cookies by changing your browser settings.

Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

  • DoubleClick (in order to enable more relevant ads to be shown to you)
  • Facebook (within our application in order to enable more relevant ads to be shown to you)

You can block or delete these cookies by changing your browser settings.

What about other tracking technologies, like web beacons and pixels?

Cookies are not the only way to recognise or track visitors to a website. We and our third party partners may use other, similar technologies from time to time, like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or, in the case of web beacons, opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies. For example, there are pixels on our Websites which communicate with cookies which may have been previously placed on your computer or mobile device by third parties, such as AOL, The Trade Desk, or Amazon, and we use those pixels and the associated third party cookies in order to serve targeted advertisements; you can control the use of those cookies directly with these third parties. Please note you might continue to receive generic ads.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Websites though your access to some functionality and areas of our Websites may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

How often will you update this Cookie Statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Statement indicates when it was last updated.