Frequently Asked Questions
What is Bookclicker.com?
Bookclicker.com is a marketplace that allows authors to swap, sell, and purchase newsletter spots for book promotion.
What is the difference between a swap and paid promotion?
A swap is when two authors agree to feature each other’s books in their respective newsletters for free. They select send dates that are mutually beneficial and agreed upon. For example: Author A has a book release happening on January 1st. Author B has a book release happening on January 10th. With a swap, Author B can send out Author A’s book in their newsletter on January 1st in exchange for Author A sending out their book on January 10th.
A paid promotion is when Author A pays Author B to send their book out in their mailing list on a specific date.
Users on Bookclicker.com have the ability to participate in swaps and in paid promotions.
What are the types of promotions?
There are three different types of newsletter promotions: Solo, Feature, and Mention.
Solo – A solo promotion is when a single book is sent out in the newsletter. No other book is sent out (including those offered for free, in a giveaway, or the owner of the newsletter’s books). A solo promotion should have the book cover and the link to purchase. It can also include the book description. Authors can only offer one solo per newsletter on Bookclicker.com.
Feature – A feature is when a book is featured in an author’s newsletter. A feature can be sent out with the author’s own books or other books that the author has not been paid to promote. A feature promotion should have the book cover and the link to purchase. It can also include the book description. Authors can only offer one feature per newsletter on Bookclicker.com
Mention – A mention is when the buyer’s book is mentioned in an author’s newsletter. There can be multiple mentions per newsletter. A mention should be a hyperlink to the buyer’s book. Authors can offer up to 9 mentions per newsletter on Bookclicker.com.
How do I sign up for the site?
In order to use the site, you have to have one of our integrated newsletter providers.
I'm signed up. Now what?
Now, you can set up your lists for swaps or for paid promotions and you can set up your pen name so you can create your book launches. In order to purchase promotions, or sell spots on your mailing list, you will need to connect to Stripe.
How do I add my pen name?
How do I add a book to a pen name?
Go to your Pen Name list from the menu bar and find the teal Add New Book button under the pen name you wish to add the book to. Fill in the book information and click Save.
How do I connect my mailing list?
When you signed up for Bookclicker, you integrated your mailing list. However, you still need to make sure everything is set up for you to swap and sell promotions.
How do I create a book launch?
You can create a book launch once you have your mailing list integrated, pen name set up, and book added. If you are only booking paid promotions, you do not need your own mailing list set up on the marketplace. If you are looking to engage in book swaps, you have to have your mailing list set up for swaps on the marketplace.
How do I confirm the promos that I sent?
Bookclicker.com will register the sent promo on the site after a few days. Once it does, you will see a Confirm Promos section on the right hand side of your home page. Here, you are able to confirm by selecting the newsletter that was sent for that particular promotion.